UBL Road Miles Pakistan first fuel based rewards program by a Bank

The Challenge:

United Bank Limited, one of the premier banks was looking for a solution that would empower their customers to utilize their points earned on cards for purchasing fuel. unique proposition was aimed towards incentivizing spending of UBL cardholders.

The Solution:

AG initiated an effective cross platform synergy between PSO, UBL for a unique Online Redemption program called UBL Road Miles. This one of its kind program, offers fuel as a reward to valued customers of UBL Credit Cards and allows them to redeem their points earned on UBL Credit cards against a diverse range of fuel products at PSO forecourts.

Key Highlights:

  • Guaranteed free fuel from PSO on minimum Rs 5000 spending on UBL Credit Card.
  • Free fuel redemption through dedicated UBL-PSO Road Miles card
  • Redemption on any of the 950 PSO outlets nationwide