The Challenge:
Pakistan State Oil Company (PSO), being Pakistan largest oil marketing company, was looking for a way to entice the loyal customers of PSO to continue and increase fuel spending at PSO outlets. They wished for a solution that not only incentivizes their customers, but also helps them keep a record of their fueling activities.
The Solution:
The journey of PSO cards started in July 2002, when AG provided Pakistan first fuel loyalty solution to PSO called PSO Loyalty Card. In February 2003, the relationship between PSO and AG took a step forward with the launch of Pakistan first fuel based credit card for business entities. Today, PSO Fuel Management Solution has been migrated to SMART Cards, making it one of the most secure Fuel Management Solutions in the country.
Key Highlights:
- Chip based SMART cards for secure transactions
- Around 1.5 million cards hosted
- Transactions across 1600+ POS Terminals
- Rewards on every fueling transaction
- Choice of getting a Corporate, Fleet or Commercial card based on needs
- Real time data accumulation of corporate fuel consumption