GSK Value Heath Card Pakistan first health card program

The Challenge:

GlaxoSmithKline(GSK), one of the top pharmaceutical companies, offers a wide variety of medicines to improves the lives of people. These include drugs that are inclined to be utilized for long term as well. GSK was looking to offer value to their customers who purchase these medicines and achieve maximum utility

The Solution:

GSK joined hands with AG to offer a unique patience assistance program called GSK Value Health Card. Individuals could avail exciting discounts at registered pharmacies of GSK while purchasing their medicines. The solution was established in a highly controlled environment

Key Highlights:

  • Pakistan first value health card program by a pharmaceutical company
  • Allowed patients to avail generous discounts on high-priced, prescription GSK medicines
  • A CSR initiative for ensuring quality medicines for under-privileged patients